Ever try to tell explain your artwork guidelines to someone? It’s a pain. It’s like trying to explain something to a monkey (your customer), who then has to explain what you said to another monkey (their artist).
It’s inevitable that whatever you said to the first monkey matters very little at all. By the time they get around to explaining it to their artist monkey, the noises they’re making sound nothing like your carefully constructed instructions.
So what’s the solution? Email them explicit instructions? Maybe. But remember, we’re dealing with monkeys here. Are they really going to understand? Probably not.
Of course, this depends on how well you’ve explained it. But it also hinges on whether or not the monkey felt like reading it in the first place.
So we have to make it easier for them. Let’s use an infographic instead. Don’t worry though. I know you don’t feel like making one.
That’s why I made one for you.
It’s simple, to the point, and easy to understand. Once you download it, you can customize the contact info, your current version of the Adobe Suite, and anything else you’d like.
Why Send This Out
Sending something like this to your clients can save you some time and hassle. It also eliminates the telephone game effect on the conversation.
Just as we use Photoshop shortcuts and templates to save ourselves time, delivering a ready-made artwork guideline will save time. Saving time means saving (or making) more money. Doing this in a manner that helps our clients, which then help us, is a win-win!
Downloadable Artwork Guidelines
In the download file, you’ll find the following.
- A layered Illustrator (CS5.5) file with two separate colored background layers. It also contains an editable layer for your contact information.
- Two separate ready-to-send PDFs, one with a gray background, one with a tan. There is no contact information on these although you can add it if you like.
- Google’s Raleway font, which is available at https://fonts.google.com/specimen/Raleway?selection.family=Raleway.
Customize Your Own Version
Have fun with this. You can use it as is or create your own artwork guidelines PDF complete with your company logo.